EXCLUSIVE PREMIERE: Sonny Mackenzi’s “Rewind” Music Video!


November 16, 2016

Screen Shot 2016-11-16 at 12.02.21 PM

We lovelovelove introducing you guys to all of our latest obsessions and right now, we can’t get enough of Sonny Mackenzi! The Colorado-born singer is sure to become your new fave and after watching our exclusive premiere of her ‘Rewind’ music video, we have no doubt that you’ll be adding Sonny to the top of all your playlists!

Through her music, Sonny hopes to put out a truthful, positive message and stay away from negativity. “I’d like to put out a message of strength and self-pride, especially for my female fans”, Sonny explains. “I want my fans to know that they can attain the things they want without sacrificing their core beliefs and morals.”

Check out the video to ‘Rewind’ below and don’t forget to get the song on iTunes!

We love your song ‘Rewind’! What’s the story behind it?
“Rewind” is one of my favorite songs on the EP. I remember sitting down in the studio, it was early on in the writing and recording process, and we were working on something entirely different at the time, some love song or something. I remember the conversation turning into what my journey as an artist had been, and what the industry expected me to be verses what I wanted to be, and I was like “I can’t really do this love song today” and so, with the production talents of legendary Craig King and co-writers Matt Bubel and Traci Hale, we created “Rewind”. One of my favorite lines in the song is “I found it easier to be myself, rather than trying to be somebody else”. It took me a long time to come into myself and to be brave enough to stand up for what I wanted as an artist and as a young woman in general. There were a lot of people I trusted who were telling me that in order to be successful I had to do things I didn’t believe in and become something I wasn’t. I went against them even though it was scary, and I’m so proud of that today. The song”Rewind” just sums my story up. It’s a great, inspirational, powerful ode to self love and perseverance, and a reminder to always keep looking forward, no matter what.

What’s the songwriting process usually like for you?
It really depends on if I’m writing on my own or if I’m co-writing. If I’m on my own, I’ll sit down at my piano and start from scratch, but if im co-writing, it’s usually to a beat and the co-writers and I will take turns going in and out of the booth and coming up with melodies and one-liners and concepts. A lot of my favorite songs have been born that way. You always know when you have a great concept too, because everyone in the room likes to chime in. For “Rewind”, we were kept going back and fourth with each other on certain lines like “Oh my God that’s so true, I felt like that too!”

What was it like shooting the video?
My single “Rewind” is really special to me, so I was pretty excited about creating the visual for it. The storyline was inspired by my actual story of moving from Colorado to Atlanta, and leaving everything I knew behind to pursue music. I have been blessed to have the support I’ve had throughout my journey, and all of that is represented in the video in one way or another. There are several scenes where my dancers are helping me to escape this stagnant situation in search of something better, and those are my favorite parts of the video because it’s so inspiring to watch all these people coming together to help one another. We shot in this incredible location in Atlanta called The Bonfire and the idea is that we are a bunch of kids living on this compound, and I want to escape it. We shot for over ten hours, and EVERYONE was on point the whole time. There were a lot of talented dancers on set, and every single one of them brought their A game. I was so proud of them. Of course, the director Derek Blanks is a legend, and my choreographer Cici Kelley served as my secret weapon. It was for real a dream team of creative geniuses who put this together, and the way it was on and off camera was magic. I am so, so, so excited to share “Rewind” with the world.

Any memorable behind-the-scenes moments that you can share?
The best behind-the-scene moment that unfortunately wasn’t captured on camera was the moment I walked into The Bonfire for the first time. When I got there, I was freaking out because I had been expecting just a big empty warehouse but inside it was totally decked out with furniture and arcade games and skate ramps, graffiti, floor-to-ceiling billboard ads, things like that. As Derek Blanks was showing me where each scene was going to be shot, I was freaking out like a little kid on Christmas morning. Derek literally looked at me and was like “Oh my God Sonny, calm down!” and I was like “I can’t! Look at this place, have you seen this place?!?” Lol

How can fans get your attention on social media?
All they have to do is keep being awesome because they already have my attention! My favorite thing to see is when they stand up for each other on social media, or stand up against bullying. It’s also so good to see posts from fans that give out positive vibes in general. If fans reach out to me personally, I usually try and respond in some kind of way so they know I’m there for them. The one thing I won’t respond to is negativity, but luckily I haven’t really seen much of that with the fan group I have. My audience seems really kind and cool, and I honestly adore them so much.

What’s something you’re still hoping to cross off your bucket list?
I have a super long bucket list, so this is a tough one to answer. I think my most immediate goal is to hit the road on tour. I’m dying to get out there and start performing more and meeting fans face-to-face.

Who are some of your main musical influences?
I have been hugely influenced by Whitney Houston, SIA, and Mariah Carey these last few years while developing my sound. On a show/performance level, I’ve been studying Janet Jackson, Jennifer Lopez, and Katy Perry.

Any special message for your fans?
Yes! You guys are honestly the most amazing group of people, and I love the fact that you are so genuinely kind and good to me. Thank you so much for your support, especially those of you who have been with me since day one. I am so excited to be releasing my EP, and I hope you know that every song I did, I did with you guys in mind. I love you all so much.

Follow Sonny: Instagram | Facebook | Twitter