Ariana Grande is making a major shift in how she interacts with her fans!
The 31-year-old “we can’t be friends” singer and star of the upcoming movie Wicked is joining the HYBE superfan platform, Weverse, according to Billboard. This news comes hot on the heels of Ariana’s recent announcement that she’s pausing all promotional activities for her latest album, Eternal Sunshine, as she focuses on her upcoming film debuting in a few months.
Ariana’s move to Weverse officially took place on Sunday, July 21. According to Billboard, the platform will allow her to “post messages and content to her own dedicated community, hold livestreams for members, read personalized fan letters, upload exclusive media content, share disappearing messages, and utilize the popular Weverse Shop.” This new platform provides a more direct and interactive way for Ariana to engage with her fans.
By joining Weverse, Ariana aligns herself with an impressive lineup of artists already on the platform, including BTS, BLACKPINK, Conan Gray, JVKE, NCT 127, Lauv, and more. The platform is known for fostering close-knit communities where fans can enjoy exclusive content and direct communication with their favorite artists.
Interestingly, this move also solidifies Ariana’s ongoing relationship with HYBE. Just last month, it was confirmed that Ariana would continue her collaboration with the company, despite HYBE America CEO Scooter Braun no longer managing her. This decision to join Weverse is a clear indicator of her commitment to this partnership.
For Ariana, joining Weverse is not just about connecting with fans; it’s about building a more interactive and personal relationship with them. The platform’s features will allow her to engage with her audience in new and exciting ways. From exclusive livestreams to personalized fan interactions, Ariana’s presence on Weverse is set to offer fans an intimate glimpse into her life and work.
Fans are buzzing with excitement over this announcement. The ability to receive direct messages, watch live streams, and access exclusive content is a dream come true for many. Ariana’s move to Weverse is seen as a fresh and innovative way for her to stay connected with her global fanbase.
Ariana Grande’s decision to join Weverse marks an exciting new chapter in her career. It offers fans unprecedented access to her world and reaffirms her commitment to connecting with them in innovative ways. As she prepares for her upcoming movie and continues her partnership with HYBE, this move to Weverse is set to enhance her relationship with her fans and provide them with exclusive, behind-the-scenes content. Get ready for an exciting journey with Ariana on Weverse!
