Beyoncé is adding another title to her already impressive resume—whisky connoisseur. The “Dangerously in Love” icon has officially entered the world of spirits, announcing the launch of her very own whisky brand, SirDavis. On Tuesday, August 20, Beyoncé revealed that she had teamed up with Moët Hennessy, the global luxury drinks powerhouse, to bring her whisky vision to life.
But SirDavis isn’t just another celebrity-endorsed liquor brand; it’s a deeply personal project rooted in Beyoncé’s family history and her Texas upbringing. Named in honour of her great-grandfather, Davis Hogue, who was a moonshiner during the Prohibition era, SirDavis pays tribute to the man who, despite the legal risks, kept the whisky flowing for friends and family.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,” Beyoncé shared in a press release with People. This legacy isn’t just about carrying on a family tradition but also about celebrating the spirit of resilience and ingenuity that her great-grandfather embodied.
Bottled in her home state of Texas, SirDavis is a nod to the place where Beyoncé’s roots run deep. The Lone Star State has always held a special place in her heart, influencing her music, style, and now, her whisky. This connection to Texas isn’t just in name alone—the whisky itself is a reflection of the state’s bold, independent spirit.
Beyoncé’s journey to creating SirDavis wasn’t a quick one. She’s been working on the brand for years, meticulously crafting every detail to ensure that it lives up to her exacting standards. This launch follows the introduction of her haircare brand CECRED earlier this year, proving that Beyoncé is just as much an entrepreneur as she is an entertainer.
For those eager to get their hands on a bottle, SirDavis will retail for $89, and preorders are already open on the brand’s website. And while $89 might seem like a splurge, it’s clear that SirDavis is no ordinary whisky. In fact, it’s already received high praise from the industry, earning the title of Best in Class for American Whiskey at the 2023 SIP Awards, where it was submitted as an anonymous brand.
SirDavis isn’t just about whisky, though. It’s about telling a story—Beyoncé’s story. It’s a narrative that intertwines family heritage, Texan pride, and a passion for crafting something truly exceptional. With every sip, fans and whisky lovers alike can taste the history and effort that went into creating this new chapter in Beyoncé’s ever-evolving legacy.
