Jack Antonoff is sharing his thoughts on the massive success of Taylor Swift’s 10-minute-long version of her single “All Too Well.”
The 37-year-old producer stated that he believes what happened serves as a very important lesson about the music industry. “All Too Well” recently became the longest track to ever hit the number one spot on the Billboard Hot 100.
Speaking to Relix, Jack said of his friend and co-collaborator’s success:
“You’ve gotta love those moments and hold them close. My initial response was to call out everyone in the industry who told me that no one has attention spans anymore.
By the way, the lesson from that isn’t to go make a 10-minute song: The lesson from that is don’t f–king listen to what the industry says. I mean, it happens time and time again. Can you imagine 20 years ago, someone telling you that trap was gonna be the biggest genre at some point? It’s insane.”
He went on to elaborate on how he’s notes other current trends in the music scene that seem to buck prevailing theories on what kind of music would be a hit:
“It’s like there’s a thing I love that’s happening in the UK right now which has these sort of Lou Reed-esque spoken word verses with super melodic choruses that all these bands are doing. There’s a specific artist named Self Esteem, who I love. So it’s coming hard and that’s not something you would’ve expected X amount of years ago.”
And Jack declared about industry predictions:
“Industry predictions on art is an absurd concept and it takes all the joy out of everything. The whole excitement of art and music and live performance and record making is we have no fucking clue what’s gonna happen next.”
