Over the weekend, Jennifer Lopez celebrated a huge milestone – the 20th anniversary of her album J.Lo. To mark the special occasion, she recreated a part of the music video of “Love Don’t Cost A Thing,” where she sheds expensive jewelry while walking along a beach to sings – because the song basically talks about not needing money or expensive items to keep her interested.
The video alone is enough to give everyone a major case of nostalgia. However, the idea to turn it into a challenge sparked some debate among fans on Twitter.
“The #LoveDontCostAThingChallenge STARTS NOW !!!! Can’t wait to see your renditions. ✨😎✨,” J.Lo captioned her video.
“I’m only allowed to leave my house for an hour of exercise and you want me to throw away my possessions on a beach? In a pancetta??” one person tweeted.
“Jlo we supposed to throw our valuables on the beach? Is the challenge to find it after we throw it bc we can’t afford to replace it?!? What is the instructions?!?!?????,” another asked.
“You want us all to rush to the beach in a pan de queso [pandemic] to have our friends film us throwing away good jewelry? I’m so confused,” a Twitter-user wrote.
“We are in a panini [pandemic], still haven’t gotten our second stimmy [stimulus] & you want us to go out & throw our s–t away in the sand?!?” another questioned.
“Me trying to figure out which beach that is so I can find that discarded jewelry #LoveDontCostAThingButFoodAndHousingDoes,” one person quipped on Twitter.
And one fan also questioned the outdoor nature of the challenge.
“Also, we’re in a pandemic. What’s with folk wanting to do OUTDOOR challenges? Stay inside, please. Promote #StayHome for crying out loud, JLo. Not influence folk to risk their lives,” the Twitter user wrote.
To be fair, the point of the challenge is to DIY the video – some did post dancing videos, including one that shared a home video from when the song first came out. But, well, it seems not a lot were too keen to jump on the bandwagon of chucking their worldly possessions.
