Get ready, because one of hip-hop’s finest is taking on the world’s biggest stage! Kendrick Lamar has officially been announced as the headliner for the 2025 Super Bowl halftime show, and fans are already buzzing with excitement. The halftime show is known for bringing epic performances, and it looks like next year will be no exception.
Kendrick, who has long been regarded as one of the most influential artists of our generation, is set to perform at The Caesars Superdome in New Orleans, Louisiana, on Sunday, February 9, 2025. The event will air live on FOX, and fans can expect a jaw-dropping performance from the rap icon.
In a statement following the announcement, Kendrick didn’t hold back. “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” he said, hinting at the kind of explosive energy he’ll bring to the stage. Given his track record of producing memorable, culturally significant music, this is bound to be a show for the history books.
The announcement was made by Roc Nation, Apple Music, and the NFL, all of whom have expressed their excitement about bringing Lamar to the Super Bowl stage. Jay-Z, who is deeply involved in the halftime show’s production through Roc Nation, had high praise for the rapper. “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come,” Jay-Z said, underscoring just how much Kendrick means to the world of music and beyond.
For fans of Apple Music, there’s even more to get excited about. The halftime show isn’t just a concert—it’s an immersive experience, and Apple Music is pulling out all the stops to enhance it. “The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage,” said Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats. “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists and so much more across Apple Music.”
That means fans can look forward to exclusive behind-the-scenes content, interviews with Lamar, specially curated playlists, and perhaps even a few surprises leading up to the big performance. With Apple Music’s involvement, this year’s halftime show promises to push the boundaries of technology and entertainment.
Seth Dudowsky, Head of Music at the NFL, couldn’t agree more. He emphasised the profound impact Lamar has had on the industry. “Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show,” Dudowsky said.
Kendrick Lamar is no stranger to making waves in the music industry. He’s been dominating the charts throughout 2024 with his hits “Like That” and “Not Like Us,” both of which reached No. 1 on the Billboard Hot 100. His song “Euphoria” climbed to No. 3, while “Meet the Grahams” landed at No. 12. With such an impressive lineup of recent hits, fans can only imagine the kind of performance he’s going to deliver at the Super Bowl.
The halftime show is a prestigious spot for any artist, and it often marks a high point in their career. For Kendrick, this moment feels especially momentous, as it brings hip-hop to the forefront of one of the most watched events in the world. There’s no doubt that Kendrick Lamar’s 2025 halftime performance will be a defining moment in the history of Super Bowl shows. Whether you’re a die-hard hip-hop fan or just tuning in for the spectacle, Kendrick’s show is one you won’t want to miss.
