She’s a Barbie girl, in a Barbie world… And she’s coming soon to theaters near you.
Yes, it’s official: Margot Robbie is set to play the live-action version of Barbie in the upcoming feature film.
Variety reports that the movie, Mattel Films’ first venture, is finally definitely happening. Toy brand Mattel is partnering with Warner Bros. for Barbie’s first big screen outing. The movie will be produced by Margot’s LuckyChap Entertainment company along with husband Tom Ackerley and their production partner Josey McNamara.
In a statement, the 28-year-old Australian actress said about taking on the high-profile, buzzworthy project:
“Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery. Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president.
I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide.”
Toby Emmerich, chairman of Warner Bros. Pictures Group, stated:
“This project is a great start to our partnership with Ynon and Mattel Films. And Margot is the ideal producer and actress to bring Barbie to life on screen in a fresh and relevant way for today’s audiences.”
And Mattel CEO Ynon Kreiz, who took the helm at Mattel last April, declared:
“Barbie is one of the most iconic franchises in the world and we are excited to partner with Warner Bros. Pictures and Margot Robbie to bring her to life on the big screen. We look forward to building on this collaboration with Warner Bros. Pictures as we tell the stories of our beloved brands.
Mattel Films is on a path to demonstrate the enormous potential of our brand portfolio, as we continue to execute on our strategy of transforming Mattel into an IP-driven, high performing toy company.”
Margot’s attachment to the film comes after Amy Schumer, who was initially slated to play Barbie, departed the project over scheduling conflicts in 2017. Months later, Anne Hathaway was reportedly in talks to take on the role.
Amy’s version of the movie was said to have centered on Barbie getting kicked out of her perfect world for not being perfect enough. The long-legged, blonde and blue eyed doll is beloved by generations upon generations of kids – and in recent years found has been in the midst of controversy over the unrealistic, unhealthy body image it ‘promotes’ to impressionable young minds.
The Barbie movie’s release date has been pushed back to May 2020. It is still unclear what direction the film will now be taking with Margot as the lead.