Meghan Markle is stepping into the lifestyle space in a big way. The Duchess of Sussex, 43, has officially unveiled her brand, As Ever, marking a new chapter in her career.
In an email newsletter sent to subscribers on March 31, Meghan introduced the brand with a heartfelt message under the subject line “Made with Love.”
“Ever since I can remember, I’ve been dreaming up easy ways to elevate the everyday into the exceptional. I always knew that I wanted to turn these ideas into something real, and to make beautiful items that spark connection and celebrate quiet, meaningful moments. Maybe mimic the magic of Montecito in a way you can recreate at home,” Meghan wrote, referencing the California town where she lives with Prince Harry and their children, Prince Archie, 5, and Princess Lilibet, 3.
The brand’s first collection is inspired by the simple yet meaningful ways Meghan shows love to her family and friends. “Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden. Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student,” she shared.
The first product to be revealed? A raspberry jam that holds sentimental value. “That started it all,” Meghan noted.
She also offered words of encouragement to her followers: “I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings you, you can do it too. Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are you – As ever, and forever.”
“Someone once told me the biggest risk you can take is deciding not to take one at all. Now, after careful planning and preparing (while also parenting!), it’s time to bring As Ever from my home to yours so you can make the everyday exceptional in an easy yet meaningful way,” she concluded.
As Ever will feature a curated selection of artisanal foods, including herbal teas, crepe mix, flower sprinkles, shortbread butter cookies, wildflower honey with honeycomb, and Meghan’s signature raspberry jam, available with or without keepsake packaging. The launch coincided with her new Netflix show, With Love, Meghan, which offers a deeper look into her inspirations and creative process.
