Sponsors End Partnership With Olivia Jade Amidst College Admissions Scandal

Andie Manahan

March 15, 2019


On Tuesday (March 12), news broke that over 40 people are being indicted – including actresses Felicity Huffman and Lori Loughlin – for allegedly paying thousands, even millions, of dollars to get their children into elite schools across the country, including the University of Southern California, Georgetown, Yale and Stanford.


Felicity and her husband, William H. Macy, allegedly made a charitable contribution of $15,000 to participate in a college entrance exam cheating scheme for their eldest daughter, 18-year-old Sofia.


Lori and her husband, designer Mossimo Giannulli, allegedly paid $500,000 to have their two daughters — Isabella, 20, and Olivia, 19 — deemed as recruits for USC’s crew team though they never actually participated in the sport.


Felicity was taken into FBI custody on Tuesday (March 12), and later relased with a $250,000 bond after a hearing with a federal magistrate on the same afternoon.


On Wednesday (March 13), Lori was also taken into FBI custody, and was subsequently released on a $1 Million bond – she reportedly put up her home as part of the bond.


Lori Loughlin’s daughter, Olivia Jade, is an online influencer and has recently been under close scrutiny for her statements and actions, especially those in connection with her education, on social media.


“I don’t know how much of school I’m gonna attend,” she said in a video posted over the summer. “But I’m gonna go in and talk to my deans and everyone, and hope that I can try and balance it all. But I do want the experience of, like, game days, partying…I don’t really care about school, as you guys all know.”


And, TMZ reports, at the time the news of the indictment broke, Olivia was spending her spring break with Gianna Caruso, who is one of Olivia’s longtime friends. They were spending time on the yacht owned by Gianna’s dad, billionaire Rick Caruso, who also happens to be the Chairman of USC’s Board of Trustees.  


“My daughter and a group of students left for spring break prior to the government’s announcement yesterday. Once we became aware of the investigation, the young woman decided it would be in her best interests to return home,” Rick explained.


Up until recently, Olivia had partnerships with two major beauty brands – TRESemme and Sephora. Following news of her parent’s indictment and both companies have announced their decision to send their partnership with the influencer.


“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” Sephora’s Twitter account announced on the platform on Thursday.”


TRESemme also released a statement a day later. “After careful review of recent events, we have decided to end our partnership with Olivia Jade Giannulli.”


Olivia wasn’t the only one to lose partnerships following the allegations.


Hallmark also recently announced that they will no longer be working with Lori.


“We are saddened by the recent news surrounding the college admissions allegations,” Hallmark announced in a statement on Thursday (March 14). “We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin including Garage Sale Mysteries, an independent third party production.”