It’s Earth Day and Hollywood stars have banded to bring a special message.
Rapper and comedian Lil Dicky teamed up with over 30 of Hollywood’s A-list stars for a climate change anthem entitled “Earth.” In partnership with the Leonardo DiCaprio Foundation, a portion of the proceed from the song, video and related merchandise will go toward nonprofits like Quick Response Fund for Nature, the Shark Conservation Fund and the Carbon Cycle Institute.
“As activists across the world make their voices heard and inject new life into the environmental movement, we are delighted to be working with Lil Dicky and other collaborating artists to help build even greater support for climate solutions at this critical time,” said Justin Winters, the executive director of the Leonardo DiCaprio Foundation and the One Earth initiative, in a statement.
At the very least, Lil Dicky hopes to help spread awareness about the environmental issues.
“I wanted to minimally get people to even consider caring,” he said.
The single dropped on Friday and quickly became a trending topic on Twitter, together with the hashtag #WeLoveTheEarth. Among the rapper’s collaborators are Justin Bieber (who plays a baboon), Ariana Grande (as a Zebra), Halsey (as a baby lion who eats Grande’s Zeba), Snoop Dogg (as a marijuana plant, obvi), Ed Sheeran (as a Koala bear), and a slew of other stars including Zac Brown, Brendon Urie, Hailee Steinfeld, Wiz Khalifa, Adam Levine, Shawn Mendes, Charlie Puth, SIA, Miley Cyrus, Lil Jon, Rita Ora, Miguel, Katy Perry, Meghan Trainor, John Legend, Backstreet Boys and Bad Bunny.
The new song marks Justin’s return to music as well as his first collab with Ari. An animated Kanye West also made an appearance in the video (voiced by Kevin Hart). Even Leo made a cameo, appearing at the end of the song with a short message.
Given celebrities’ uber busy scheds, it’s not easy to get them together for a project. In a recent interview with Time, Lil Dicky opened up about how he the project came about, and how he was able to recruit get those A-listers on board the project, with the help of Benny Blanco and Scooter Braun.
What started out as a “silly joke of an idea” for a song about animals became a campaign to spread awareness about the Earth’s environmental issues.
“I had this very vague understanding that there was an environmental issue on earth. I didn’t know the details, and as I did my research, I was just blown away by the facts at hand,” he recalled, talking about how his idea for a song about animals led to his interest in learning about climate change.
“I’m not an environmentalist. I’m not Mr. Facts,” he admits. “I’m not trying to convince climate change deniers. What I’m trying to do is expose everyone who hasn’t even taken the time to consider what’s going on so that they actively oppose climate change.”
“I don’t want to be preachy and have any barriers to entry,” he shared. “I wanted to make it a really mainstream entertaining piece of content that gets people to understand the core realities.”
And as for how they were able to get 30 of Hollywood’s biggest stars in on the project, he credits it to the joint efforts of Scooter Braun, Benny Blanco and himself.
“We’re all such competitive people that we all kept tabs on who got who. We all had our own relationships, and together, in a three-pronged attack, we got 30 artists,” he revealed.
Prior to the release of the video, Lil Dicky appeared on Ellen to talk about the project, and how he was able to learn about climate change from Leo himself.
“That guy cares so much about the planet that he really gets worked up talking about it,” he shared.
Leo also took to social media to help spread the word and awareness about their project. “Thank you to @lildickytweets and all the artists that came together to make this happen. Net profits from the song, video, and merchandise will go to many @dicapriofdn partners on the frontlines of implementing solutions to climate change,” he tweeted, tagging it #WeLoveTheEarth.