Justin Bieber is taking big steps to help keep people hydrated all over the globe.
The Grammy-winning singer launched a clean water company called Generosity at the World Cup in Qatar.
Generosity is a premium alkaline water company that has evolved to become the leading sustainable hydration company in the globe by providing technology that can convert any water source into premium drinking water. The company debuted their refillable water fountains at the World Cup.
Ina statement, Justin said of Generosity:
“I want the world to have access to the best water. I also want countries to know how to best protect their people.
The overuse of plastic is hurting us, we need to be more sustainable.”
The Goal of Generosity is said to “not only provide consumers with the best water for their body, but also to reduce the use of single-serve plastics with their refillable water fountains. By simply connecting to any local water source, Generosity can process and dispense its premium alkaline water through these micro-hydration infrastructures.”
Generosity founder Micah Cravalho said in a statement:
“Evolving Generosity™ Water into a sustainable water company has always been the goal. We aspire to be the global leader in water technology, empowering consumers with refillable products as an alternative to single-use packaging.”
