Troye Sivan has spent years carefully curating his online presence, but now the singer-songwriter is letting fans see a much more spontaneous side of his life.
On Thursday (July 16), the “Rush” hitmaker surprised followers by publicly sharing the Instagram account he describes as his “finsta”—a secondary profile where he posts more casually and with far less polish than fans are used to seeing on his main page.
In true Troye fashion, the announcement was simple, funny and refreshingly understated.
“Follow my finsta where i post with abandon @royeriban,” he wrote, directing millions of followers toward the account.
The invitation immediately sparked curiosity.
For years, many celebrities have quietly maintained “finsta” accounts—a slang term that originated as shorthand for “fake Instagram.” Despite the name, these profiles aren’t necessarily fake. Instead, they’re usually smaller, more personal accounts where users share candid photos, inside jokes and everyday moments without the pressure of maintaining a highly curated public image.
While many people keep their finstas private and limited to close friends, Troye has essentially opened the doors to his.
Fans quickly began scrolling through the account, discovering that it wasn’t created overnight. The earliest posts date back to April, revealing that the singer has been quietly documenting snippets of his life there for months before deciding to make it public.
The feed feels noticeably different from the carefully composed aesthetic often associated with celebrity Instagram pages.
Instead of promotional campaigns and glossy editorial photography, the account leans into randomness, humor and personality. One particularly attention-grabbing post features Troye posing while wearing almost no clothing, with a strategically placed star graphic covering him.
It’s exactly the kind of playful content fans have come to expect from an artist who has never taken himself too seriously.
That relaxed energy has become one of Troye’s defining qualities throughout his career.
Whether he’s releasing chart-topping music, starring in films and television projects or walking red carpets around the world, the Australian star has consistently balanced pop-star polish with an approachable sense of humor. His social media presence often reflects that same balance, mixing glamorous moments with self-deprecating jokes and glimpses into everyday life.
The finsta simply pushes that idea a little further.
Rather than presenting a carefully edited highlight reel, the account captures moments that feel more impulsive and less filtered. For fans, it’s an opportunity to see another side of the artist—one that’s less about promotion and more about personality.
Even before Troye officially announced the page, it had already attracted some familiar names.
Among those following the account are fellow celebrities Kaia Gerber and Antoni Porowski, suggesting that the profile had quietly become part of his inner social media circle before expanding to the public.
Following the announcement, that audience grew rapidly.
At the time the account was revealed, it had already surpassed 40,000 followers, with thousands more quickly joining after Troye shared the link.
