Justin Bieber’s long-awaited new album, SWAG II, has officially landed on streaming platforms—though fans had to wait a little longer than promised.
The 31-year-old singer originally announced that the project would be released Thursday morning (September 4). He told fans that the music would arrive at midnight sharp, setting expectations for a typical industry rollout. Most albums drop at 12:01 a.m. ET on Fridays, so Beliebers were poised for a September 5 release. Instead, fans refreshed Spotify and Apple Music into the early hours, only to find silence.
By 2:40 a.m. ET, Justin took to Instagram to reassure his audience. “The album will drop in 20 minutes,” he wrote, hinting at a midnight PT release. Yet, once again, the timing slipped. It wasn’t until around 3:45 a.m. ET that SWAG II finally appeared online, sparking a frenzy of streaming and social media chatter.
The album is no small project. SWAG II features 23 brand-new tracks, including standouts like “Speed Demon,” “Better Man,” and “Love Song.” Bieber also brought along a roster of collaborators, tapping artists like Tems, Bakar, Hurricane Chris, Lil B, and Eddie Benjamin to round out the record.
Fans can now stream the album on Spotify or download it through iTunes. Despite the confusion, the drop has been met with excitement, as many are calling the project one of Bieber’s most ambitious works in years.
While some fans joked online about pulling an “all-nighter” just to catch the release, others said the wait was worth it. Whether intentional or not, the delay only added to the buzz surrounding the drop. Bieber himself hasn’t explained the reason for the late release, but the album’s arrival finally gave fans something to celebrate after hours of anticipation.
