Blake Lively made waves when she launched her non-alcoholic mixer brand, Betty Buzz, in 2021, before expanding into ready-to-drink canned cocktails with Betty Booze in 2023. But recent corporate filings and silent social feeds are sparking fresh industry questions regarding the long-term trajectory of the 39-year-old Gossip Girl star’s beverage holdings.
A report published on Wednesday, November 4, by TMZ suggests that operations behind Lively’s drinks enterprise may be quietly scaling back, pointing to abandoned trademark applications and prolonged social media silence across official channels.
According to public intellectual property records, two trademark applications associated with the “Betty Buzz” brand name—specifically covering potential expansions into beer-based products and specialized non-alcoholic beverages—were officially abandoned on September 14, 2026, after the registering entity failed to submit the required statements of use.
While abandoned secondary applications do not mean the business itself has closed—Lively’s company continues to hold active trademark registrations for its core brand name—digital activity has dropped significantly over the past year. The official Betty Buzz Instagram account has not posted fresh content since April 5, while the Betty Booze social page last published a post on September 28. Prior to these pauses, both brands maintained regular promotional schedules across platforms.
Despite the digital lull, the infrastructure behind the brand remains operational. The official Betty Booze e-commerce website continues to process orders for its premium sparkling spirit line, while major retail distributors across North America maintain active inventory listings.
Representatives for Lively have not issued a public statement clarifying whether the company is restructuring its product lineup, reducing operational overhead, or preparing a fresh brand pivot. For now, pop-culture watchers and retail analysts alike are keeping a close eye on whether pop culture’s favorite canned cocktail brand is quietly brewing a comeback or raising a final glass.
