Hailey Bieber isn’t just a model or a beauty entrepreneur — she’s a business powerhouse.
Earlier this year, it was revealed that the 28-year-old star sold her skincare brand, Rhode, to e.l.f. Cosmetics in a landmark $1 billion deal. Now, she’s opening up about what comes next — and where that money’s going.
In a new interview with WSJ. Magazine, Hailey revealed that her first priority is her son’s future.
“I want to preserve that for my son’s future,” she shared. “It’s an amount of money that I have not dealt with before, so I just want to be smart with it.”
Hailey and her husband, Justin Bieber, welcomed their 14-month-old son Jack last year — and she’s clearly planning ahead.
The Rhode deal reportedly included $800 million in cash and stock, split between Hailey, CEO Nick Vlahos, and co-founders Lauren and Michael D. Ratner. While the windfall could easily fund a lifetime of luxury, Hailey’s taking a more grounded approach. “I would like to invest it wisely,” she said.
She also shared that she doesn’t plan to step away from Rhode entirely — the deal allows her to take on new leadership roles within the company.
And when it comes to family life, Hailey’s keeping things private. “Until your child can understand it and it’s possible to have conversation around it, have no interest in putting him out there in any way,” she told WSJ. It’s a move that feels very on-brand for Hailey: polished, thoughtful, and deeply intentional.
From building a billion-dollar brand to protecting her family’s future, she’s proving once again that her vision extends far beyond skincare.
