Olivia Jade is drawing a firm boundary when it comes to one part of her life: romance.
The 26-year-old influencer and entrepreneur is entering a new era with the launch of her beauty brand, o.piccola, but alongside conversations about business and reinvention, she’s also making it clear that she no longer plans to publicly discuss her relationships.
In a new interview with Bustle, Olivia explained that she’s intentionally choosing privacy after years of growing up online and sharing nearly every aspect of her personal life with millions of followers.
“That part of my life, I’m a completely closed book. I’m just going to be a mystery,” Olivia said. “When I was younger, I wanted to say my piece a lot more. Now I don’t have that desire at all.”
She added that she “will never speak on” her romantic life publicly moving forward.
The comments arrive months after Olivia’s reported split from Jacob Elordi. The pair were first linked in late 2021 and went on to have an on-and-off relationship that remained largely private despite ongoing public fascination surrounding the romance. Reports later surfaced that the two had officially broken up in August 2025.
Although Olivia never heavily publicized the relationship herself, the constant attention surrounding her dating life appears to have reshaped how she approaches public exposure altogether.
In a separate interview with People, Olivia reflected on the experience of growing up online and the regret she sometimes feels over how much of herself she once shared publicly.
“I feel like I shared everything and then I look back on a lot of things I said and I was just like, ‘Why did you post that? Why did you say that? Why did you think that?’” she admitted. “But I was a child, so I’ll give myself some grace.”
That self-awareness has become increasingly common among influencers who came of age during the peak era of YouTube oversharing, when creators were often rewarded for turning every personal milestone, relationship, and emotional moment into content. Olivia, who built a massive audience through beauty videos and lifestyle content, was one of the most recognizable faces of that generation.
Now, however, she says her relationship with sharing online has fundamentally changed.
“But I think now, just as I’ve gotten older, it’s not even that conscious. I think it’s just more of like, ‘Okay, I want to share that. That’s helpful or beneficial to somebody else.’ Like a makeup tip or something like that. And then other stuff I’m like, ‘Who cares? Just no one.’ And then I’ll keep it to myself.”
The shift reflects a broader trend across influencer culture, where creators are increasingly redefining the boundaries between public and private life after years of nonstop exposure. For Olivia, the focus now seems to be less about feeding public curiosity and more about building something sustainable on her own terms.
That includes her new beauty brand, which marks a major business step beyond content creation. While she remains active online, her current approach appears far more curated and intentional than it once was.
Even so, Olivia continues to attract attention wherever she goes. Just last week, she was spotted out at dinner in Los Angeles alongside David Dobrik and Victoria Justice, sparking fresh online conversation among fans.
