Oscar-winning actress Jennifer Lawrence is expanding her horizon into beauty entrepreneurship with the official launch of her biotechnology-backed haircare brand, mes°. Developed in partnership with biotechnology company Arcaea, the debut three-product collection focuses on refreshing and supporting hair health between wash days.
The line debuts with three core formulas designed for minimal-effort routines:
- Multitask Repair Mask ($52): A pre-shampoo treatment applied to dry hair for five minutes or longer to restore bond health, which can also double as a sleek styling pomade.
- Good Roots Volume Mist ($34): A lightweight root mist designed to balance scalp oils while providing instant lift to damp hair post-wash.
- Off-Duty Restyling Serum ($44): A dual-phase serum offering thermal heat protection up to 450°F while restyling dry hair between washes.
The brand also offers the complete collection as the “Low Maintenance° Edit” bundle for $120 via its official DTC portal,mesbeauty.com. Speaking to InStyle, Lawrence shared that her personal routine involves washing her hair just once a week, using the mask before showering and relying on the serum for daily touch-ups:
“I didn’t want the goal to be my hair is perfect,” Lawrence explained. “I wanted something that would fit in with the messiness of life.”
In a candid companion profile with The Cut, the 36-year-old mother of two—who shares sons Cy (4) and a 19-month-old with husband Cooke Maroney—spoke with her signature humor about balancing motherhood, personal upkeep, and future aesthetic plans:
“I want to be a sexy mom. At drop-off, I want to look like a woman that has her **** together even when I’ve just woken up and don’t have my **** together.”
Addressing her own cosmetic choices with characteristic transparency, The Cut noted that Lawrence openly acknowledges having had a breast augmentation and intends to get a face-lift down the road when the time feels right.And when informed during the interview about online Reddit discussions debating whether her hair constitutes her “standout feature,” Lawrence reacted with playful shock:
“That didn’t even occur to me. Is that something people think about?” she laughed.
By pairing biotech-driven hair solutions with unvarnished, authentic conversation, Lawrence’s beauty debut arrives as a refreshing, practical entry into the celebrity wellness space.
