Kim Kardashian has done it again — broken the internet, that is.
Her brand Skims has officially dropped one of its most talked-about products to date: the Faux Hair Panty, a string thong designed with a daring twist — attached “pubic hair” made from faux fibers.
“Just Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be,” Skims announced in a now-viral promo clip.
Described on the website as “our most daring panty yet,” the design features “a mix of curly and straight faux hair in twelve different shade variations.” Each one is handmade in a super sheer, stretch mesh and retails for $32.
The product is available in shades ranging from clay blonde straight to cocoa black curly, giving shoppers the option to fully customize their (fake) bush.
“Fits true to size,” the site adds casually — because why not?
Naturally, the internet had thoughts. Some users praised Kim for pushing boundaries in body hair representation, while others couldn’t decide if it was genius or pure chaos. Either way, the buzz worked — the underwear nearly sold out within hours of launch.
Love it or hate it, Kim’s latest move once again proves one thing: she knows how to get people talking.
