Rita Ora unleashed a new track that’s as radiant as its title. The 34-year-old singer and actress dropped her latest single “All Natural” on Wednesday (September 24), pairing the release with a dreamy music video directed by her husband, filmmaker Taika Waititi.
This isn’t the first time the creative duo has joined forces—Taika also directed her visuals for “Praising You” and “Don’t Think Twice”—but the new clip feels especially intimate. Bathed in golden light and playful chemistry, it captures the warmth at the heart of the song.
“‘All Natural’ is one of the most personal songs I’ve ever made. For me, it’s about learning to love every side of yourself — the strong and the fragile, the light and the shadows,” Rita shared in a statement. “Working with [producer] Joel [Little] was such a gift; he has this rare ability to take something deeply intimate and turn it into music that everyone can feel as their own. This song is really about growth, healing, and self-discovery. My hope is that when people hear it, they connect with their own journey and feel seen in it.”
Taika was equally effusive about stepping behind the camera for his wife. “Working with Rita is the easiest job in the world. I’m not even sure I could call it work,” he said. “It’s literally pointing a camera at your best friend who happens to be criminally gorgeous and effortlessly talented. I mean, I wasn’t even operating the camera, I just told the guy where to point it. And all the while we got to listen to this absolute gem of a song. It’s actually a dream thing to do.”
The single highlights Rita’s evolving artistry. Known for uptempo dance-pop hits, she leans into a more soulful, introspective sound here without losing her trademark sparkle. With lush production from Joel Little—whose credits include Lorde and Taylor Swift—“All Natural” blends shimmering synths with a heartbeat rhythm, creating an anthem of self-acceptance.
Fans can already stream the track on Spotify, Apple Music, Tidal, and Amazon Music.
