Demi Lovato is entering a bright new era—and fans are already counting down. Hot on the heels of a second single release, the 33-year-old star just revealed both the title and release date of her next project.
“IT’S NOT THAT DEEP. my ninth studio album, will be yours on october 24 ❤️,” Demi wrote on Instagram alongside the vivid cover art. “thank you @dsachon and @imogene for helping me to make the cover art of my dreams. we created the most beautifully chaotic scene surrounding me, and you know i had to lock the fuck in. and thank you to my lovatics — i love you and i’ll never let you go.”
In a statement, Demi explained, “This music is a perfect reflection of where I’m at today. I had such an incredible time making this album with Zhone and it was such a freeing experience to let loose and have fun with it. With my past eras, I often wrote cathartic music about heavy topics that I needed to process. When I got back in the studio this time around, those songs just weren’t resonating anymore because I’m not in that place in life. I’m happy, I’m in love, and I just want to enjoy life and have fun. I realized it’s not that deep anymore, and that became the ethos for this album. It’s Not That Deep is meant for late nights and dancefloors, and I can’t wait for you all to dance with me.”
Speaking to Paper magazine, Demi added, “I think it’s really a reflection of where I’m at personally. I’m not in this place in my life where I need these huge emotional ballads to release some sort of deep emotional trauma I’m going through. I realized that when I started making this project. I started writing songs like that, and they just weren’t resonating … heavy topics like that. I’m in a place in my life where my energy feels very light. I just got married. It was a learning curve for me to take what I’ve always known about music, which is write what you know now. I had to learn how to write what was new to me, and that’s what this album is a reflection of. The tone of my life is lighter. I wanted a project that reflected that.”
Demi also joked, “I think this album isn’t really about the killer deep lines. I’m also like, when you tell me to remember my lyrics, I forget them. I’m so bad about that. I guess the lyric that resonates the most to me is, ‘It’s not that deep. And then the follow-up to that is, ‘Unless you want it to be.’ So it’s like, some things are that deep. But for me personally, right now, this music is not that deep for me. That’s the energy I want to carry into this project with the music. I just want to be happy. That’s what this is about for me.”
It’s Not That Deep arrives October 24, with pre-orders open now on DemiLovato.com and pre-saves available on Apple Music and Spotify. Get ready to dance.
